影響中國民辦高等教育機構(gòu)學生選擇的因素

General Information/提醒
    1.本問卷由多個部分組成：A節(jié)、B節(jié)、C節(jié)、D節(jié)、E節(jié)
This questionnaire consists of multiple parts: Section A, Section B, Section C, Section D, Section E, Section F.
    2.請回答所有問題，并在相應的空格或選項中填寫或勾選您的答案。
Answer all questions by writing your answer in the spaces provided or ticking the appropriate boxes.
    3.本調(diào)查問卷為雙語，英語和普通話雙語 / This questionnaire is bilingual, with English and Mandarin.
    4.請根據(jù)自己的語言偏好進行填寫。
Please fill in the questionnaire based on your preferred language.
    5.受訪者需閱讀封面說明 / Respondents are requested to read the cover letter.
    6.本調(diào)查將采取匿名方式，您的回答無對錯之分。請您根據(jù)實際情況作答。
This survey is carried out anonymously, and there are no right or wrong answers. Please respond according to your actual situation.
    7.回答問卷預計需要8分鐘 / It takes approximately 8 minutes to complete the questionnaire.
    8.感謝您參與本次調(diào)查！
Thank you for your participation in this survey!

Section A Information for Respondents
一般信息

This study aims to examine the various factors influencing students' choice of institutions in China. You have been chosen as one of the respondents for this survey. The survey is carried out anonymously, and there are no right or wrong answers. Please provide your answers according to your actual situation.
本研究旨在探討影響中國學生選擇學校的各種因素。您已被選為本次調(diào)查的受訪者之一。這項調(diào)查是匿名進行的，沒有正確或錯誤的答案。請根據(jù)您的實際情況提供答案。


I declare that the data collected by this survey will only be used for academic research and will be handled by professional researchers. Your responses will be kept strictly confidential. It takes approximately 8 minutes to complete the questionnaire. Thank you for your time in participating in this survey!
本人聲明，本次調(diào)查收集的數(shù)據(jù)僅用于學術(shù)研究，并將由專業(yè)研究人員處理。您的回答將被嚴格保密。回答問卷預計需要8分鐘。感謝您抽出時間參與本次調(diào)查！

Section B Respondent's Particulars / 基本信息
Fill in the blank or tick (√) the most appropriate option in the respective boxes that best describes you.
在空白或最能描述您的相應方框中勾選最合適的選項。
1.性別 / Gender
2. 年齡 / Age Group
3.當前就讀年級 / Current Year of Study
4.所學專業(yè)領域 / Field of Study
Section C Brand Image
中介變量 - 品牌形象
請根據(jù)以下5點Likert量表，選擇您的同意程度：
Please indicate your level of agreement using the following 5-point Likert scale:
Strongly Disagree 非常不同意 1
Disagree 不同意 2
Neutral 一般 3
Agree 同意 4
Strongly Agree 非常同意 5
1 學校的品牌形象在學術(shù)圈內(nèi)有很高的認可度。 / The brand image of the institution is highly recognized in academic circles.
2 我認為學校的品牌形象有助于提高我的就業(yè)機會。 / I believe the brand image of the institution will enhance my employment opportunities.
3 學校的品牌形象符合我的個人價值觀。 / The institution's brand image aligns with my personal values.
4 學校在社交媒體上的品牌形象積極正面。 / The institution has a positive brand image on social media.
5 學校品牌形象的提升策略讓我感到滿意。 / I am satisfied with the institution's brand image enhancement strategies.
6 學校的品牌在我選擇學校時起到了重要作用。 / The institution's brand played a significant role in my choice of college.
Section D Independent Variables / 獨立變量
請根據(jù)以下5點Likert量表，選擇您的同意程度：
Please indicate your level of agreement using the following 5-point Likert
scale:
Strongly Disagree 非常不同意 1
Disagree 不同意 2
Neutral 一般 3
Agree 同意 4
Strongly Agree 非常同意 5
1. Cost / 成本
1 學費和相關(guān)費用對我選擇學校的決定有很大影響。 / Tuition fees and related costs greatly influenced my decision to choose this institution.
2 我在選擇學校時考慮了生活成本和其他費用。 / I considered the cost of living and other expenses when choosing this institution.
3 獎學金或助學金對我的學校選擇起到了關(guān)鍵作用。 / Scholarships or financial aid played a crucial role in my choice of institution.
4 我考慮了學校提供的分期付款或貸款計劃。 / I considered the installment or loan plans offered by the institution.
5 我對學校的學費透明度感到滿意。 / I am satisfied with the transparency of tuition fees at the institution.
6 生活費與學校所在城市的消費水平影響了我的選擇。 / The cost of living in the city where the institution is located influenced my choice.
2. Promotions and Marketing (P&M) / 促銷與市場營銷
1 學校的促銷活動和市場營銷對我選擇學校有重要影響。 / The promotions and marketing of the institution played an important role in my choice.
2 學校的市場營銷策略吸引了我的注意。 / The marketing strategies of the institution caught my attention.
 3 該機構(gòu)在媒體上的廣告很有吸引力。 / The institution's advertisements in media was attractive.
4 我對學校的市場營銷策略感到滿意。 / I am satisfied with the marketing strategies of the institution.
5 學校在宣傳中的信息與實際情況一致。 / The information provided in the institution's marketing matches the reality.
6 學校的宣傳活動讓我對其品牌形象產(chǎn)生了更深的認同感。 / The promotional activities of the institution enhanced my sense of identification with its brand.
7 學校的市場營銷活動讓我對其提供的教育質(zhì)量更有信心。 / The marketing campaigns of the institution increased my confidence in the quality of education provided.
3.Attitude / 態(tài)度
1 我對學校的整體態(tài)度是積極的。 / My overall attitude towards this institution is positive.
2 我認為這所學校符合我的學術(shù)和職業(yè)目標。 / I believe this institution aligns with my academic and career goals.
3 我對學校的課程設置感到滿意。 / I am satisfied with the curriculum offered by the institution.
4 學校的校園文化讓我感到舒適。 / The campus culture of the institution makes me feel comfortable.
5 我對學校的課外活動感到滿意。 / I am satisfied with the extracurricular activities offered by the institution.
6 學校的行政管理和服務讓我感到滿意。 / I am satisfied with the institution’s administrative services.
7 我對學校的設施（圖書館、實驗室等）感到滿意。 / I am satisfied with the institution’s facilities (e.g., library, labs).
4.Subjective Norm / 主觀規(guī)范
1 我的家人和朋友對我選擇這所學校的決定有重要影響。 / My family and friends have a significant influence on my decision to choose this institution.
2 社會對這所學校的評價影響了我的選擇。 / The social perception of this institution influenced my decision.
3 我的老師或顧問對我選擇學校的決定有重要影響。 / My teachers or advisors significantly influenced my choice of institution.
4 學校的校友網(wǎng)絡對我的選擇產(chǎn)生了影響。 / The institution’s alumni network influenced my decision.
5 我周圍的同齡人對這所學校的評價影響了我的決定。 / My peers' opinions of the institution influenced my choice.
6 媒體對這所學校的報道影響了我的決定。 / Media coverage of the institution influenced my decision.
7 我選擇這所學校的決定得到了家庭的支持。 / My family supported my decision to choose this institution.
5.Perceived Behavior Control / 感知行為控制
1 我有能力支付這所學校的學費和相關(guān)費用。 / I feel capable of affording the tuition fees and related costs of this institution.
2 我認為自己能適應這所學校的學術(shù)和社會環(huán)境。 / I believe I can adapt to the academic and social environment of this institution.
3 我認為自己可以很好地平衡學習和個人生活。 / I believe I can balance my academic and personal life well at this institution.
4 學校提供的支持服務（如導師、心理咨詢）讓我感到有能力完成學業(yè)。 / The institution’s support services (e.g., mentoring, counseling) make me feel capable of completing my studies.
5 我能輕松獲取學校的資源（如學習材料、導師幫助）。 / I can easily access the institution’s resources (e.g., learning materials, tutoring).
6 我有能力應對學校的考試和評估系統(tǒng)。 / I feel confident in handling the institution’s exams and assessment systems.
7 學校的學習節(jié)奏和要求符合我的能力水平。 / The academic pace and requirements of the institution match my abilities.
6.Human Resource Policies / 人力資源政策
1 人力資源政策的傳達性。/The human resource polices are well communicated.
2 人力資源政策有備案/Human Resources policies are systematically documented.
3 人力資源政策改革的接受程度。/The Human Resource developments policies are accesible.
4 錄用政策和晉升標準/The hiring and promotion criterias are communicated.
5 可以很好的為教師提供的職業(yè)發(fā)展機會（如研究、專業(yè)發(fā)展）。The career development opportunities provided to faculty (e.g., research, professional development) are good.
Section E: Dependent Variable - College Student Choice依賴變量 - 大學生選擇

請在以下陳述中選擇您的同意程度：
Please indicate your level of agreement with the following statements:
1 總體來說，我對自己的學校選擇感到滿意。 / Overall, I am satisfied with my choice of institution.
2 與其他機構(gòu)相比，我愿意推薦這所學校。 / I would select this institution compared to others.
3 我這所學校是我的主要選擇。 / This institution is my main choice.
4 這所學校符合我的興趣。 / This institution match my interests.
5 這所學校增強了我選擇的意愿。 / This institution’strengthened my desire to choose it.
6 學校的學術(shù)支持服務（對我的選擇有幫助。 / The academic support services offered by the institution helped in my decision-making.
感謝您抽出時間完成此問卷，您的回答將為研究提供寶貴的數(shù)據(jù)支持。
Thank you for taking the time to complete this questionnaire. Your responses will provide valuable data for the research.
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